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Tag: Media

Insights on “Engaging with Media” Workshop

What makes forest-related topics newsworthy? How can we humanize our stories and constantly create better engagement with readers, without repeating the same story over and over?

Media plays a vital role informing about forest-related issues, especially when linked to the role forests play in climate change. However, these topics are often very complex and thus difficult to explain in detail to a general public so that they have a clear understanding of how for instance, climate change is affecting the state of forests. Furthermore, media is often attracted by specific narratives, for example the potential of forests to mitigate climate change and attempts to “sell” forests as the ultimate solution – which is too short-sighted. Thus, we need to find ways to tell stories entailing important and correct information in a way that people can relate to and empathize with. But how can we achieve that?

Discussions around these topics are tackled in our communications training series, an initiative from the European Integrate Network secretariat. In our second workshop “Engaging with Media,” taking place on 24th June 2021 as a virtual event, we learned about the many challenges faced but also solutions that scientists, journalists, politicians, and practitioners can offer when communicating about forests.

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Uncovering the hidden potential – how European forests can be adapted to climate change

The European forest sector phases numerous demands and challenges, and the need to mitigate and adapt to climate change might just be the biggest one of them. The issue is well acknowledged in high-level speeches but not much is known about what happens at the regional or local scale. What are the specific issues, how they are dealt with and by whom? To breach this gap, the agricultural European Innovation Partnership (EIP-AGRI) established a Focus Group in spring 2017. 20 experts from different European countries with practical experience and technical knowledge were selected to reflect on the question “Which new management practices and tools can improve the climate mitigation and adaptation potential of EU forests?” The group consisted of farmers, foresters, land- owners, researchers and advisors. During 2018, the Focus Group produced 10 mini-papers that cover the important aspects of forest practices and climate change. The final report of their work was coordinated by Dr. Marcus Lindner  from the European Forest Institute (EFI) and published on the 8th of January 2019. You can read the report here.

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Fire News from European Media

Here we would like to provide you with recent updates:
Ireland
After responding to 50 wildfires over the past two weeks, Collite urged the public not to engage in “fire tourism” as forest and gorse fires continue to rage across the country amid hot, dry conditions. https://www.irishtimes.com/news/environment/coillte-warns-public-against-fire-tourism-1.3556266
France
The president of a protection association overseeing a natural area near Villers-lès-Nancy lamented the destruction done to birds’ nesting grounds by an 8-hectare wildfire which roared through the area several days ago. https://france3-regions.francetvinfo.fr/grand-est/meurthe-et-moselle/nancy/espace-naturel-sensible-incendie-villers-nancy-1507109.html

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Wildfires going North!

The dry weather pattern over the northern parts of Europe are more stable than we like it to be… Ireland’s Forest Service, part of the European Forest Risk Facility network, has issued a RED fire danger warning, while the UK is burning already.We are observing these conditions more often now, outside the fire prone regions of the Mediterranean. Is this a sign of things to expect under climate change scenarios?

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