For almost five years, EFI has been actively engaging with media from all around the world to help them explore complex issues related to European and global forests. Under the Lookout Station, a science-media capacity-building initiative, we’ve trained more than 320 editors and journalists through 12 workshops and masterclasses organised in-person and online. Our focus has always been on building a bridge between science and media by offering free training and open platforms to engage with experts. We’ve taken this approach because we believe in making long-term impacts at the individual and an editorial level instead of merely generating immediate media reporting.
Cracking complexity: How we helped the media explore the link between finance, supply chain and deforestation