About the forest, trends and sneakers

How can we approach young urban populations and inform them about the importance of forest use and protection? The easiest way might be to connect an important function of the forest and an important part of their life: recreation.

When we asked the participants of the “Mighty Forest Event” on Saturday, September 15th in Düsseldorf, what the forest means to them, said young urban population confirmed this connection. We were happy to hear numerous statements like “The forest is a place to relax”; “We enjoy the fresh air provided by the trees”; as well as: “I like to walk or do sports in the forest”.

As the name might suggest, the event was all about sneakers and forests. Afew, a fashionable sneakers store in Düsseldorf, designed and produced the sneaker “Mighty Forest” with a few extra details to support reforestation and to raise awareness of the situation of forests worldwide. The release took place in the framework of the “German Forest days” (Deutsche Waldtage), where organizations and institutions all over Germany organized events in and around the forests with a special focus on sports and recreation. The “Mighty forest” was limited to 300 pairs. As part of the project, Afew supports the planting of ten trees with the help of Plant-for-the-Planet for every pair of sneakers they sell. We as European Forest Institute’s Resilience Programme provided the project with the scientific knowledge behind the booklet which educates about crucial forest related facts and accompanied each pair of sneakers.